By: Tawnya Sutherland
Ever wonder why you only get a couple of contacts a week through your online contact us or newsletter sign-up form on your website?
I cringe when I see website contact forms that have a zillion boxes for me to fill out asking me for everything from my middle name to my bra size! GEESH! COME ON FOLKS!!! I just want to ask you a simple question about your company! If you give me the answer I’m looking for then most likely I will converse further with your company and maybe even buy your products. Don’t make me jump through hoops to get a quick answer to my simple question!
Don’t lose that potential customer or lead by digging too deep into people’s personal comfort zones. Studies show that people don’t like giving away their personal information, especially their phone number, so if you want someone to contact you via your form, just ask them for their basic information as follows:
First Name:
Email:
Comments:
This will give you enough information to contact them back via email. As you start conversing, you will gain their trust and they will freely give you more and more personal information as you build a relationship with them. Sometimes even too much!
Give it a test on your website and see if you get more leads this week!
Remember to KISS (Keep It Simple Stupid) your online forms hello on a regular basis.
About the Author
Tawnya Sutherland is a Certified Internet Marketing Specialist and also a Canadian Certified Virtual Assistant. Founder of the VANF Forum for Virtual Assistants and Author of The VAS System, a start-up business system for virtual assistants.