The Essence of Great Copy

1) Familiarize yourself with common grammatical errors such as comma splices, sentence fragments, easily confused words, and faulty parallelism. 2) Be very wary of writing long sentences or using too many words. 3) Be absolutely certain that you have correct information before releasing it to the public.

Good copy is imperative for successful business. When constructing the written word always remember, “You never have a second chance to make a first impression.”